Building Community on YouTube by Unlocking New Ways to Reach an Audience


YouTube aims to be the best place for Creators to build and reach an audience. Within this, the “Creator to Fan” relationship is key. This talk explores the value of Subscribing and how YouTube has unlocked new ways for Creators to connect with their fans.

We are also working on a new feature called “Stories,” our spin on the lightweight video creation format, with an emphasis on creator-fan engagement. Part of our vision is to put a full-featured video production studio into a phone, supporting operations like camera stabilization, foreground/background segmentation, camera and facial tracking, augmented reality and more. The talk will explore how to use GPU programming, machine learning and server support to enable such a system.


Whitney Taylor

Whitney Taylor is the UX Lead and Manager of the Subscriptions and Social Distribution teams at YouTube, working to ensure YouTube remains the best place in the world for Creators to build and reach an audience. Before that she spent time at companies like Zynga designing the New Words With Friends, as well as Nickelodeon and E! Entertainment Television.

Willi Geiger

Willi Geiger is Technical Lead/Manager of the Video FX team at YouTube, focusing on self-expression tools for mobile video creation. Before that he spent over 10 years as a Computer Graphics Supervisor at Lucasfilm’s Industrial Light + Magic, working on movies from Star Wars Ep 2: Attack of the Clones to Luc Besson’s Lucy.


When: Thursday, May 17th. Door opens at 6:30pm for mixer & refreshments – presentations will be 7:30 – 10:00

Where: Zynga SFHQ Theatre (directions)

Online registration is required (here) – there will be no tickets at the door.